By Bernd Schoner

So much know-how startups by no means make it to the investment level, and just a small percent of these which are venture-backed generate a favorable go back for his or her traders. a good smaller variety of startup founders take pleasure in a really filthy rich exit.

Bernd Schoner cofounded his tech startup throughout the dot-com bust, navigated it via industry crises and inner turmoil, introduced it in the course of the international monetary meltdown intact, and finally offered it to a multibillion-dollar, multinational public know-how company.

In The Tech Entrepreneur's Survival consultant, Bernd stocks what he discovered and what he needed he knew on the time. He explains the most important stages in a know-how company's existence cycle, supporting marketers keep away from universal pitfalls and live on crises after they strike. He courses readers from the preliminary bootstrapping approach via venture-capital financing and gives beneficial recommendation on the right way to promote a know-how corporation profitably—even in a not easy financial atmosphere. each bankruptcy offers suggestions to realworld concerns which may in a different way have deadly results for a tech venture.

Aspiring tech marketers will research to:

Set up store: construct the group, gather valuable startup resources (including know-how and highbrow property), get felony and monetary affairs in order
Secure capital: ask for funds, nail the time period sheet, ask for extra money
Get out: comprehend whilst to promote, who to promote to, and the way to make it a contented go out for all stakeholders, together with the employees
Written with deep perception, fresh candor, and a touch of humor, this entire advisor to the customarily harsh realities of startup existence is imperative for marketers at any stage.


"A real narrative from the sector, with conflict scars and self-reflection. interpreting this publication might help you steer clear of many pitfalls." — Nicholas Negroponte, professor on the Massachusetts Institute of know-how Media Lab

"There's loads of nice insights and functional recommendation for the entrepreneur during this ebook, belongings you in most cases won't learn or listen until you purchase a few hard-bitten corporation founder a couple of beverages. while you're launching a expertise startup, studying this publication is the article you have to do first." — Mark Roberti, founder and editor in leader of RFID Journal

"I want I had learn Bernd's ebook after we based The Echo Nest. Bernd touches on all of the significant matters within the preliminary formation levels of a tech corporation and lots of of the issues that arise while the corporate matures. while you're contemplating founding your individual tech startup, learn this publication first." — Tristan Jehan, cofounder of The Echo Nest

"A visceral, behind-the-scenes consultant to know-how entrepreneurship. Bernd tells it love it is and offers a universe of suggestions to difficult startup occasions that could considerably increase the percentages of good fortune. Indispensable." — Larry Begley, cofounder and handling director at .406 Ventures

"The best-laid enterprise plans by no means live on touch with fact. Bernd has supplied a entire consultant to awaiting the unforeseen within the lifetime of a startup." — Neil Gershenfeld, professor and director of the Massachusetts Institute of expertise middle for Bits and Atoms

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Bernd’s sophisticated humorousness makes it an enjoyable learn from begin to end. ” —STEFAN GOETZ, dealing with director at Hellman & Friedman inner most fairness “Bernd presents entrepreneurial tips as a tech founder who has skilled the worst and the simplest of startup existence. His recommendation is grounded in genuine drama, which makes the ebook a important consultant in addition to a enjoyable learn. ” —JENS WÜSTEMANN, president of the Mannheim company university and professor on the collage of Mannheim “Bernd offers a clean point of view, unique perception, and cutting edge workarounds which are new even to a veteran startup and enterprise capital lawyer like myself. hugely useful—and hugely exciting! ” —JONATHAN GWOREK, associate at Morse, Barnes-Brown & Pendleton computing device “A must-read for aspiring high-tech marketers. It offers sensible info on all points of establishing an organization, particularly for occasions the place issues don't fairly figure out as deliberate. The spot-on recommendation, added with a smattering of humor, is worthwhile. ” —THOMAS A. WEBER, professor of operations, economics, and approach on the administration of know-how and Entrepreneurship Institute, Swiss Federal Institute of know-how “Bernd presents commonly appropriate classes on how one can make a tech startup winning. He does away with the cliché of the infallible tech genius and entrepreneur and offers a extra reasonable method of entrepreneurship. ” —ELGAR FLEISCH, professor at ETH Zurich and the collage of St. Gallen Copyright � 2014 via Bernd Schoner. All rights reserved. other than as accredited lower than the U.S. Copyright Act of 1976, no a part of this ebook could be reproduced or disbursed in any shape or in any way, or saved in a knowledge base or retrieval approach, with no the past written permission of the writer. ISBN: 978-0-07-182336-4 MHID:       0-07-182336-0 the cloth during this book additionally appears to be like within the print model of this identify: ISBN: 978-0-07-182397-5, MHID: 0-07-182397-2. booklet conversion through codeMantra model 1. zero All emblems are emblems in their respective vendors. instead of positioned an indicator image after each incidence of a trademarked identify, we use names in an article type in simple terms, and to the good thing about the trademark proprietor, without purpose of infringement of the trademark. the place such designations seem during this ebook, they've been revealed with preliminary caps. McGraw-Hill schooling ebooks can be found at targeted volume rate reductions to exploit as rates and revenues promotions or to be used in company education courses. To touch a consultant, please stopover at the touch Us web page at www. mhprofessional. com. This ebook is designed to supply actual and authoritative details in regard to the subject material coated. it really is offered with the certainty that neither the writer nor the writer is engaged in rendering criminal, accounting, securities buying and selling, or different specialist companies. If felony recommendation or different professional help is required, the prone of a reliable specialist individual could be sought.

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