By Doug Stephens
Traditional retail is changing into more and more risky and challenged as a company version. Brick-and-mortar has shifted to on-line, whereas on-line is transferring into pop-up storefronts. digital shops in subway systems and airports are providing new degrees of comfort for harried commuters. excessive road and major highway have gotten the stuff of nostalgia. the large field is wasting flooring to new types that allure shoppers via their most-trusted assistant—the telephone. What’s subsequent? What’s the longer term for you—a retailer—who is witnessing a tsunami of swap and never figuring out if this suggests greedy ahold of recent chance or being swept away?
The Retail Revival solutions those questions by means of taking a look into the not-so-distant retail previous and via taking a look ahead right into a destiny that may proceed to redefine retail and its huge, immense impression on society and our economies. sizeable demographic and fiscal shifts, in addition to historical degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” used to be king—into a sea of turbulent swap, leaving buyer habit completely altered. Doug Stephens, across the world well known customer futurist, examines the foremost seismic shifts available in the market that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that might thoroughly swap the best way we shop.
The Retail Revival offers no-nonsense readability at the realities of a totally new retail market— realities which are using many executives to depression. however the destiny needn't be darkish. Stephens bargains desire and advice for any companies desirous to capitalize on those old shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is smart of a courageous new period of purchaser habit within which every little thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t topic what kind of retail you do—if you promote whatever, someplace, you want to learn Doug Stephens’ The Retail Revival. filled with robust insights at the altering retail surroundings and what solid shops could be pondering now, The Retail Revival is simple to learn, well-organized and offers crucial nutrients for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This booklet captures in sharp element the deep and exceptional alterations using new customer behaviors and values. extra importantly, it deals transparent assistance to manufacturers and outlets trying to adapt and evolve to satisfy fullyyt new industry imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a serious learn for all advertising pros who're attempting to work out what’s subsequent in retail… Doug Stephens does an excellent activity of explaining why retail has advanced how it has, and the publication serves as a major, depended on advisor to the place it’s headed subsequent. ”
—Joe Lampertius SVP, client advertising, Momentum world wide and proprietor, los angeles Spezia taste Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and abundant examples, the writer makes a compelling case for outlets to evolve, switch and accordingly revive their reference to shoppers. Stephens offers actionable ideas with optimism and enthusiasm—just the spoonful of sugar we have to face the required adjustments ahead.”
—Kit Yarrow, Ph.D., patron Psychologist; Professor, Golden Gate college; Co-Author, Gen purchase: How Tweens, kids and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply let you know why retail is within the doldrums, he tells you why retail is a tremendous signpost for the bigger issues of our tradition and offers a compelling, inspiring imaginative and prescient for a way forward for retail—and enterprise, and society.”
—Eric Garland, writer of Future Inc.: How companies Can expect and benefit from What’s Next
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Extra resources for The Retail Revival: Reimagining Business for the New Age of Consumerism
Indd iii 28/01/13 12:29 PM Copyright © 2013 Doug Stephens released through John Wiley & Sons Canada, Ltd. All rights reserved. No a part of this booklet can be reproduced, saved in a retrieval approach, or transmitted in any shape or in anyway, digital, mechanical, photocopying, recording, scanning, or in a different way, with no both the past written permission of the writer, or authorization via check of the correct per-copy price to the Canadian Copyright Licensing organization (Access Copyright). For an entry Copyright license, stopover at www. accesscopyright. ca or name toll loose 1–800–893–5777. Requests to the writer for permission may be addressed to the Permissions division, John Wiley & Sons Canada, Ltd. , 6045 Freemont street, Mississauga, Ontario, L5R 4J3, or on-line at www. wiley. com/go/permissions. whereas the writer and writer have used their most sensible efforts in getting ready this e-book, they make no representations or warranties with the honor to the accuracy or completeness of the contents of this booklet and in particular disclaim any implied warranties of merchantability or health for a specific objective. No guaranty could be created or prolonged by way of revenues representatives or written revenues fabrics. the recommendation and methods contained herein is probably not appropriate on your state of affairs. you have to discuss with a certified the place applicable. Neither the writer nor the writer can be accountable for damages coming up herefrom. For normal information regarding our different services, please touch our patron Care division inside Canada at 1–800–567–4797, outdoor Canada at (416) 236–4433 or fax (416) 236–8743. Wiley publishes in a number of print and digital codecs and by way of print-ondemand. a few fabric integrated with normal print models of this booklet is probably not incorporated in e-books or in print-on-demand. If this e-book refers to media reminiscent of a CD or DVD that's not incorporated within the model you bought, you'll obtain this fabric at http://booksupport. wiley. com. for additional info approximately Wiley items, stopover at www. wiley. com. Library and information Canada Cataloguing in ebook Stephens, Doug The retail revival : reimagining company within the new age of consumerism / Doug Stephens. contains index. Issued additionally in digital layout. ISBN 978-1-118-48967-3 1. customer habit. 2. intake (Economics). three. Retail exchange. I. name. HF5415. 32. S74 2013 658. 8’342 C2013-900341-X ISBN 978-1-118-48979-6 (ebk); 978-1-118-48978-9 (ebk); 978-1-118-48980-2 (ebk) creation credit dealing with Editor: Alison Maclean government Editor: Don Loney creation Editor: Pauline Ricablanca disguise layout: Adrian So conceal images: © Adriana Berned/iStockphoto; © pictafolio/iStockphoto Composition: Thomson electronic Printer: Friesens company revealed in Canada 1 2 three four five FC 17 sixteen 15 14 thirteen 3GFFIRS. indd iv 28/01/13 12:29 PM FOR MEREDITH, CONNOR AND REILLY 3GFFIRS. indd v 28/01/13 12:29 PM 3GFFIRS. indd vi 28/01/13 12:29 PM CONTENTS ACKNOWLEDGMENTS ix advent: REVOLUTIONS AND REVIVALS xi half 1: the top 1 bankruptcy 1 It’s now not a “Recession”!