By Chris Anderson

The New York Times bestseller that brought the company international to a destiny that is already here--now in paperback with a brand new bankruptcy approximately lengthy Tail advertising and a brand new epilogue. Winner of the Gerald Loeb Award for top company publication of the Year within the most crucial enterprise booklet seeing that The Tipping Point, Chris Anderson exhibits how the way forward for trade and tradition is not in hits, the high-volume head of a conventional call for curve, yet in what was once considered as misses--the perpetually lengthy tail of that very same curve. "It belongs at the shelf among The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . proceed to steer Google's strategic considering in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares approximately media . . . needs to learn this book." --Rob Glaser, CEO, RealNetworks

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A quick historical past of the lengthy Tail forty-one four . the 3 Forces of the lengthy Tail fifty two five . the hot manufacturers fifty eight 6 . the hot Markets eighty five 7 . the hot Tastemakers ninety eight eight . lengthy Tail Economics a hundred twenty five nine . the fast Head 147 i v | C O N T E N T S 1 zero . The Paradise of selection 168 1 1 . area of interest tradition 177 1 2 . The endless reveal 192 1 three . past leisure 201 1 four . lengthy Tail principles 217 1 five . The lengthy Tail of promoting 225 Coda: Tomorrow’s Tail 247 Epilogue 249 Notes on assets and extra examining 255 Index 259 concerning the writer compliment credit disguise Copyright A C okay N O W L E D G M E N T S This publication has benefited from the assistance and collaboration of actually hundreds of thousands of individuals, due to the really open technique of having it commence as a largely learn article and proceed in public as a weblog of labor in development. the result's that there are lots of humans to thank, either right here and within the bankruptcy notes on the finish of the ebook. First, the individual except me who labored the toughest, my spouse, Anne. No undertaking like this might be refrained from a powerful companion. Anne used to be all that and extra. Her consistent aid and realizing made this attainable, and the cost used to be major, from the entire Sundays taking care of the children whereas I labored at Starbucks to the misplaced evenings, absent holidays, nights out now not taken, and different bills of an all-consuming venture. yet greater than that, she was once my sounding board, my first reader, my suggestions, confidante, and an never-ending resource of inspire- ment and recommendation. (Our younger children—Daniel, Erin, Toby, and Isabel—also spent a 12 months with no seeing a lot in their father, and that i thank them for emerging to the party with sterling habit and, one hopes, no everlasting scars. ) within the study and outlining section of the booklet, i used to be lucky to have had using maybe of the easiest operating and considering vi | A C ok N O W L E D G M E N T S areas on the earth. Louis Rossetto and Jane Metcalfe, our buddies, associates, and the founders of stressed out, graciously lent me their beauti- ful Berkeley places of work for a number of months in the summertime of 2005. (I used to be a “scholar in residence,” a name that made me think smarter all on its own. ) And one other pricey pal, Peter Schwartz, gave me house within the both attractive Emeryville places of work of his worldwide enterprise community, the place I did a lot of my later-stage brainstorming and whiteboarding with my crack writing assistant, Steven Leckart. My different worthwhile companions have been my workforce at stressed out, really Bob Cohn and Thomas Goetz, the administrative and deputy editors, re- spectively. They rose to the get together brilliantly, dealing with to either en- braveness me and canopy for me because the publication fed on a growing number of of my time. Bob additionally edited the unique lengthy Tail article, assisting me re- advantageous the arguments and phraseology, a contribution that keeps to pay dividends. Melanie Cornwell’s reviews at the manuscript stuck many popular culture error and in a different way made it smarter. additionally due to Blaise Zerega, who as coping with editor saved the wheels from falling off whereas i used to be basically semi-present, and Joanna Pearlstein, our learn di- rector, who helped with a few of the early infographics.

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