"Sony vs. Samsung is company historical past at its most sensible! It explores the divergent fortunes of those electronics giants within the final decade and identifies the real purposes in the back of Sony's decline and Samsung's upward thrust. opposite to well known trust, Chang indicates that luck (or failure) doesn't easily come up from assorted concepts. really, it emerges from significant judgements which are deeply rooted within the businesses' organizational strategies and their executives' political habit. This ebook is a must-read for any senior executive."
—Constantinos Markides, Robert P. Bauman Professor of Strategic management and Chairman, technique division, London enterprise tuition
"Sea-Jin Chang has produced that rarity in a enterprise book--one that's as priceless to practising managers because it is insightful to educational researchers. during this interesting comparability of 2 smooth international giants, he applies his excessive solution learn microscope to their altering fortunes by means of dissecting their contrasting suggestions, and delivering attention-grabbing insights into their divergent organizational techniques and administration practices. this can be a very invaluable contribution to the overseas company literature. it is going to prove in as many company boardrooms as college seminars."
—Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard enterprise School
"Sea-Jin Chang has written a desirable comparability of Sony and Samsung that may be important to somebody attracted to approach, corporations or foreign enterprise. The interwoven and intensely designated case reports of 2 very diversified businesses in overlapping industries remove darkness from difficulties comparable to variation to technological swap (analog to digital), organizational flexibility and globalization. His try and research either strategic improvement and implementation is winning and extremely valuable. either teachers and practitioners will study much from this book."
—Stephen J. Kobrin, William Wurster Professor of firm administration, The Wharton university, college of Pennsylvania
"Refreshingly unique and unique, this booklet analyzes significant strategic judgements of Samsung and Sony and highlights organizational strategies and most sensible administration management that experience formed their performances. this can be a must-read for all executives who are looking to comprehend the strengths and weaknesses of Asian opponents. It additionally presents penetrating insights to different Asian businesses with international ambitions."
—Myoung Woo Lee, President and CEO, iriver